The idea of the "Donate a Toy and Give a Smile" campaign comes as recognition of the desire of the late Priest Jose Maria Naranjo to provide with the means of a safe and playful childhood to poverty stricken children in conflict zones of Colombia.

He was a well-respected priest of the St. Mary Margaret parish in Woodbridge and he worked very closely for the cause of Mexican workers labouring in the Holland Marsh lands North of Toronto. Before he died of cancer at a very young age of 42, in July 2011, he set a goal for himself: to help less fortunate Colombian children, many of whom he had met during his last visit to this country in July 2010.